Brands and businesses have been trying hard to increase their visibility and ultimately getting users to complete a conversion. They have the products and services which consumers are looking for, but at the same time, they don’t get many leads for them to get better ROI.
In addition, they try to spend money on marketing and advertising with an expectation that it will deliver ROI but it’s not always the case. So, they are moving away from spending more money on them and optimize their website with SEO strategy.
No doubt, SEO takes a lot of time and it is harder to keep up with changes. Google can release algorithm changes or other significant updates to keep up with the rapidly changing search landscape.
As a beginner in SEO, it becomes even harder on how to match up with the pace and understand how to do SEO. Here, we will make it easier for you to have a great insight about SEO and how to do SEO yourself.
How to do SEO for websites?
SEO (Search Engine Optimization) is the umbrella term for all the strategies you use to ensure the visibility of your website and its content on search engine results pages (SERPs).
If you have a new website, follow the below steps:
1. Choose domain which resonates your niche
2. Buy domain name from a good domain registrar company
3. Outline your site structure and architecture
4. Create content before launch
5. Prioritize on-page and off-page SEO for your website
6. Learn about analytics
7. Stay up to date on SEO best practices
How to do on-page SEO?
On-page SEO is the easiest part of SEO since it is one of the few things you have control over and doesn’t require much technical knowledge. As a beginner, you can start with on-page SEO first and once done then you can move to off-page SEO.
Optimize your site with the following tips:
1. Do keyword research for your specific niche
2. Update the content on pages with those keywords
3. Improve title tags, meta-descriptions, header tags, image name & alt tags
4. Use short and descriptive URLs
4. Create relevant content which users are searching on Google
5. Improve the quality of content and post regularly
6. Interlink articles to push traffic around the site
7. Conduct site audit and review health of your site
How to do off-page SEO?
Off-page SEO happens outside the site. It refers to all the activities that you and others do for your site to rank higher on search engines. Also. if you write a guest post or leave a comment, you are doing off-page SEO promotion.
Link building is one of the key factors for Google to determine the value of any web page. Hence, we need to ensure that web pages are ready for link building.
Optimize internal pages using random keywords, connect your category pages and support pages thus boosting your search performance. Get relevant, authority and user-friendly backlinks.
Off-page factors include:
1. Number of linking domains
2. Number of linking pages
3. Page rank of linking page
4. Relevancy of links
5. Linking domain authority
6. Links from homepage
7. Number of dofollow vs. nofollow links
8. Link diversity
9. Contextual links
10. Link anchor
How to do local SEO?
Local SEO is essential to smaller businesses that operate on a regional level. It focuses on ranking in searches in a specific location. Optimizing local SEO means more website traffic, leads and conversions since the strategy is more relevant to your local customers.
Here are the few ways to make your local SEO successful:
1. Create google my business account
2. Get regular reviews from happy customers
3. Optimize voice search
4. Create content based on local news stories
5. Optimize your website for mobile
Now that you have gained the knowledge of SEO, how do you implement them? Can I do SEO on my own? There is always a blockage in mind that it is hard, it is stressful and so on. So, let’s ease you out, I will be sharing a few insights here on the same so that you can kick start your SEO journey.
Let’s answer a few of the general questions that beginners like you might have in mind and let me know below in comments if you have any other questions in your mind that you feel to be answered. I will address them in my next blog, so keep yourself tuned and wait for my next SEO blog. So, let’s get started,
How do beginners do SEO?
Just like you are reading this blog, beginners search for educational resources online (free or paid courses), offline (training institutes) or watch YouTube tutorials. Read as much you can. Read top SEO blogs, understand the fundamentals of SEO and most importantly practice. Anyone can do SEO, so keep learning and implement the learning. It’s that simple.
Is SEO easy?
As mentioned above SEO can be done by anyone with fundamentals in place and it does not require coding or technical knowledge. So, be happy that it is simply easy for anyone to do SEO on their own.
How fast can I learn SEO?
As a beginner, you can learn the basics of SEO within 3 months. Once you have mastered the basics, you can move a ladder high to advanced SEO which will take anywhere from 6-18 months. Just keep the consistency and implement what you have learned. This will make everything fall in place automatically. But you need to start learning, practice and implement them.
Is SEO a good career?
It is a good career since it opens multiple opportunities for you, you can work for clients, work in-house or even start your own website and make revenue out of it. Not only that, it is perceived that ROI generated by SEO is much higher than other digital marketing channels. Hence it is a lucrative career opportunity for many individuals.
SEO is full of Jargon and industry terms that you need to know. It might feel like learning another language. You can learn at your own pace, that is the reason that I kept it simple and small as a first step and not overwhelming you at the first place. Else you might feel it hard and will not implement it. It is fun and if you get confused anywhere, don’t give up. Just leave a comment below and will be happy to help.