Digital Marketing keeps changing continuously while done precisely by following trends and utilizing well-suited strategies can guarantee huge returns as well. The incorporation of digital marketing is a need among brands and organizations all around the world.
With regards to digital marketing, you can find different in-depth online articles, but digital marketing books save your time and effort by retaining the works of the best marketers in an organized way. Whether you are looking at inbound marketing, social media strategy, affiliate marketing, influencer marketing, personal branding, then you must stay up to date. A successful digital marketer needs to possess curiosity and a limitless thirst for knowledge.
If you are looking for the best books on digital marketing to get you started, then here is a list of my favorites. These are the best books for digital marketing that every marketer should read for developing a well-rounded understanding of behavioral psychology, growth mindset, communication with customers, positioning your brand in the market to name a few.
1. Building A Story Brand by Donald Miller
Many businesses struggle to get customers since their marketing materials fail to communicate the unique value of their products or services. It is important that people understand who you are, what you do, and how you can help them. This needs to be conveyed in simple terms so that they understand easily and say “yes”.
This is one of the best digital marketing books that will help you to clarify your message to customers who will listen to you. It will help you convert more customers and boost word-of-mouth referrals. This will happen because more people will understand what you do, and they can spread the word about you.
2. Contagious by Jonah Berger
Word of mouth referral is one of the most important marketing channels today and is the primary factor behind 20-50% of all purchase decisions. For any business, word of mouth is the most important marketing strategy since it is more effective than traditional advertising and more targeted and persuasive. It helps people recommend your brand and leaves a great impact on the long-term growth of your business.
This is another best book to learn digital marketing that covers six principles of contagiousness that you can incorporate into your products, services, or content to boost word-of-mouth referrals. It also includes examples of how businesses have used them effectively.
3. The 22 Immutable Laws of Marketing by AL Ries and Jack Trout
Many brands struggle to stand out in the marketplace and this book covers essential tips for launching and positioning a successful brand. This book is the best digital marketing book of all time for marketers, founders, or entrepreneurs interested in marketing strategy. It’s a short book that every marketer should read once.
It explains the importance of positioning your product, service, or brand in the minds of your customers and covers how positioning can be used effectively. Being perceived as the leader in the category provides a significant advantage since people prefer to buy from the leading brand and they think that it is the best option.
4. This is Marketing by Seth Godin
One of the greatest challenges is creating that initial momentum while launching a new product or service. It can be very difficult to attract attention in the marketplace and get potential customers. This book helps to identify the “smallest viable market”, a core audience that will benefit from your product or service.
You can create brand advocates by satisfying the needs of your core audience. No matter, what your product or service, this book will help you to reframe how to present it to the world to connect with the right people who want it. This book shows you a way to do what matters to people who care.
5. They Ask You Answer by Marcus Sheridan
Content Marketing has become a popular strategy over the last decade and many businesses are turning to the creation of articles, blog posts, videos, or podcasts to attract potential customers and it is a great way to build your trust and authority. To be successful, businesses must obsess over the questions, concerns, and problems their potential customers have, and address them genuinely.
This is the best book on digital marketing strategy that is filled with practical tactics and insights transforming your marketing strategy. You will learn how to build trust with potential customers through content and video. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. It is a must-have resource for companies that want a fresh approach to marketing and sales that generates more traffic, leads, and sales.
6. The Language Of Trust by Michael Maslansky
A brand is the single most asset that anyone can build over the long term both in terms of personal brands and business brands. The credibility that you build over time can get you greater results in the long run. This book is about how to sell ideas, products, and services to uncertain audiences.
This is one of the books for digital marketing, which is for founders, leaders, marketers, public relation managers, copywriters, or anyone that wants to communicate important information to a skeptical audience. This book explains how to overcome such skepticism by communicating with people on their own terms.
7. Friction by Roger Dooley
Friction is something that complicates the life of prospects, customers, or employees. For an instance, a customer might find it difficult to make a purchase. This book can be a digital marketing book for beginners which is about finding ways to eliminate confusion and address uncertainty. It will help you spot the points of friction in your organization and provides tools and insight to eliminate them.
By understanding the impact friction can have, you will be able to develop positive habits and eliminate the negative ones. This book is one of the top digital marketing books that help you to empower yourself for frank conversation, guiding individual and team behaviors, getting ahead of friction, optimizing the customer experience, and building a frictionless corporate culture.
Don’t only read the book but do the book. Begin with any book mentioned above and act. Aside from removing unnecessary resources, in these best books on digital marketing, you will find how to compose your message for your audience through different marketing tactics.