{"id":853,"date":"2022-01-26T10:19:02","date_gmt":"2022-01-26T10:19:02","guid":{"rendered":"http:\/\/sh110.global.temp.domains\/~digitbg5\/?p=853"},"modified":"2023-07-07T08:18:48","modified_gmt":"2023-07-07T08:18:48","slug":"what-is-seo-and-why-is-it-important","status":"publish","type":"post","link":"https:\/\/digitaljayasty.com\/what-is-seo-and-why-is-it-important\/","title":{"rendered":"What is SEO in Digital Marketing? Why is it important for your business?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"853\" class=\"elementor elementor-853\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-312e6420 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"312e6420\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21e970fd exad-glass-effect-no exad-sticky-section-no\" data-id=\"21e970fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-133b758b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"133b758b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:image {\"align\":\"center\",\"id\":854,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"624\" height=\"330\" src=\"http:\/\/sh110.global.temp.domains\/~digitbg5\/wp-content\/uploads\/2022\/01\/What-is-SEO.jpg\" alt=\"What is SEO?\" class=\"wp-image-854\" srcset=\"https:\/\/digitaljayasty.com\/wp-content\/uploads\/2022\/01\/What-is-SEO.jpg 624w, https:\/\/digitaljayasty.com\/wp-content\/uploads\/2022\/01\/What-is-SEO-300x159.jpg 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n<\/div>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>We see a steady rise in everything going online. Eventually, you might want to get on board and have decided to set up your website. Or have decided to revive your existing website. One of the ways to get people to your website is with SEO. This article will explain all about what is SEO and why it is important for your business. So, let&#8217;s get started.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/digitaljayasty.com\/what-is-seo-and-why-is-it-important\/#What_is_SEO_and_why_is_it_important\" title=\"What is SEO and why is it important?\">What is SEO and why is it important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/digitaljayasty.com\/what-is-seo-and-why-is-it-important\/#How_does_SEO_work\" title=\"How does SEO work?\">How does SEO work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/digitaljayasty.com\/what-is-seo-and-why-is-it-important\/#Types_of_SEO\" title=\"Types of SEO\">Types of SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/digitaljayasty.com\/what-is-seo-and-why-is-it-important\/#On-Page_SEO\" title=\"On-Page SEO&nbsp;\">On-Page SEO&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/digitaljayasty.com\/what-is-seo-and-why-is-it-important\/#Off-Page_SEO\" title=\"Off-Page SEO&nbsp;\">Off-Page SEO&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/digitaljayasty.com\/what-is-seo-and-why-is-it-important\/#Technical_SEO\" title=\"Technical SEO&nbsp;\">Technical SEO&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/digitaljayasty.com\/what-is-seo-and-why-is-it-important\/#Local_SEO\" title=\"Local SEO\">Local SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/digitaljayasty.com\/what-is-seo-and-why-is-it-important\/#YouTube_SEO\" title=\"YouTube SEO \">YouTube SEO <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/digitaljayasty.com\/what-is-seo-and-why-is-it-important\/#Mobile_SEO\" title=\"Mobile SEO&nbsp;\">Mobile SEO&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/digitaljayasty.com\/what-is-seo-and-why-is-it-important\/#Conclusion_%E2%80%93\" title=\"Conclusion: &#8211;\">Conclusion: &#8211;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"what-is-seo-and-why-is-it-important\"><span class=\"ez-toc-section\" id=\"What_is_SEO_and_why_is_it_important\"><\/span><strong>What is SEO and why is it important?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div><span style=\"font-size: 16px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">SEO stands for Search Engine Optimization. It is the process of improving your website to increase its visibility when people search for products or services in Google, Bing, and other search engines because organic search is the most prominent way for people to discover content online.<\/span><br><\/div>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><a href=\"http:\/\/sh110.global.temp.domains\/~digitbg5\/improve-your-website-seo-6-12-months\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a> focuses on improving the ranking in the non-paid search results. SEO should be part of your marketing efforts if you have a website and want to get more traffic\u2014the better visibility of your pages in search results, the more likely to attract prospects to your business.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The most important thing to remember is that there is no shortcut in SEO. It would be best if you did things in the right way to stand out from other competitors. Expect to devote atleast six months to see the results.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p id=\"people-conduct-trillions-of-searches-every-year-often-with-commercial-intent-to-find-information-about-products-or-services-search-is-often-the-primary-traffic-source-for-brands-and-complements-other-marketing-channels-higher-visibility-in-search-results-than-your-competition-can-have-a-material-impact-on-your-bottom-line-to-sum-it-up-seo-is-the-foundation-of-a-holistic-marketing-ecosystem-and-it-helps-to-get\">People conduct trillions of searches every year, often with commercial intent to find information about products or services. Search is often the primary traffic source for brands and complements other marketing channels. Higher visibility in search results than your competition can have a material impact on your bottom line. To sum it up, SEO is the foundation of a holistic marketing ecosystem, and it helps to get:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li><strong>Quality of Organic Traffic<\/strong>&nbsp;\u2013 You get high-quality traffic that includes visitors who are genuinely interested in your products\/services or other resources that your site offers.<\/li>\n<li><strong>Quantity of Organic Traffic<\/strong>&nbsp;\u2013 The more high-quality visitors you attract to your website, the more likely you will see an increase in valuable conversions. Thus, having the right SEO strategy can help you rank relevant pages on top results in search engines.<\/li>\n<\/ul>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 id=\"how-does-seo-work\"><span class=\"ez-toc-section\" id=\"How_does_SEO_work\"><\/span><strong>How does SEO work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div><span style=\"font-size: 16px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Search engines such as Google and Bing use bots to crawl web pages, collect information about those pages, and put them in an index. Think of an index as a library where you can pull up a book (or a webpage) to help you find what exactly you are looking for at that time.<\/span><br><\/div>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Next, algorithms analyze pages in the index, considering hundreds of ranking factors to determine the order of pages that should appear in the search results. The search algorithms are designed to surface relevant, authoritative pages and provide users with an effective search experience. Optimizing your website and content for these factors can help your page rank higher in the search results.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 id=\"types-of-seo\"><span class=\"ez-toc-section\" id=\"Types_of_SEO\"><\/span><strong>Types of SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div><span style=\"font-size: 16px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">SEO is one of the most effective <\/span><a href=\"http:\/\/sh110.global.temp.domains\/~digitbg5\/7-ways-digital-marketing-can-boost-your-business\/\" style=\"font-size: 16px; font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: rgb(255, 255, 255);\" target=\"_blank\" rel=\"noopener\">digital marketing tactic<\/a><span style=\"font-size: 16px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">s you can invest time on. There are mainly six types of SEO that you can take advantage of.<\/span><br><\/div>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"on-page-seo\"><span class=\"ez-toc-section\" id=\"On-Page_SEO\"><\/span><strong>On-Page SEO<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div><span style=\"font-size: 16px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">It is the process of optimizing the content on your website. On-Page SEO deals with the page and how to make it friendlier to search engines and users. This includes the meta title, meta descriptions, images, headers, body copy, and more.<\/span><br><\/div>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"align\":\"center\",\"id\":855,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"624\" height=\"239\" src=\"http:\/\/sh110.global.temp.domains\/~digitbg5\/wp-content\/uploads\/2022\/01\/On-Page-SEO.png\" alt=\"On-Page SEO\" class=\"wp-image-855\" srcset=\"https:\/\/digitaljayasty.com\/wp-content\/uploads\/2022\/01\/On-Page-SEO.png 624w, https:\/\/digitaljayasty.com\/wp-content\/uploads\/2022\/01\/On-Page-SEO-300x115.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n<\/div>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>While search engines look at a website, ranking is performed at the page level. That is why it is important to pay attention to each page on your website.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Some On-Page SEO tactics include:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list {\"ordered\":true,\"type\":\"1\"} --><\/p>\n<ol type=\"1\">\n<li><strong>Keyword research<\/strong> \u2013 Determine the terms and phrases you want to rank for. Do some keyword research, find which keywords have high relevance, search volume and consider terms with less competition. Once you have determined the keywords, write content around them to optimize the page.<\/li>\n<li><strong>Optimize metadata<\/strong> \u2013 Make sure your meta titles and meta descriptions include relevant content and keyword phrases to have a better chance to rank higher. Metadata informs Google and other searchers about the content of the page.<\/li>\n<li><strong>Interlinking<\/strong> \u2013 Internal linking links to other pages in your website. Insert links on keywords and link to high-authority pages to help Google and other search engines read your site and make it more user-friendly.<\/li>\n<\/ol>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"off-page-seo\"><span class=\"ez-toc-section\" id=\"Off-Page_SEO\"><\/span><strong>Off-Page SEO<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div><span style=\"font-size: 16px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">This is pretty much everything that does not happen on your website. Off-Page SEO is all about creating exposure and trust for your company, which results in more visitors and sales. It is mostly focused on link building (it is the process of getting other high authority websites to link back to your website).<\/span><br><\/div>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"align\":\"center\",\"id\":856,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"500\" height=\"412\" src=\"http:\/\/sh110.global.temp.domains\/~digitbg5\/wp-content\/uploads\/2022\/01\/Off-Page-SEO.png\" alt=\"Off-Page SEO\" class=\"wp-image-856\" srcset=\"https:\/\/digitaljayasty.com\/wp-content\/uploads\/2022\/01\/Off-Page-SEO.png 500w, https:\/\/digitaljayasty.com\/wp-content\/uploads\/2022\/01\/Off-Page-SEO-300x247.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Some Off-Page SEO tactics include:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list {\"ordered\":true,\"type\":\"1\"} --><\/p>\n<ol type=\"1\">\n<li><strong>Guest Post<\/strong> \u2013 Many blogs and publications accept and publish posts that you pitch to them. Make sure your site is relevant to the content you are pitching and include a link back to your company.<\/li>\n<li><strong>Competitor research<\/strong> \u2013 Find out where your competitors are acquiring backlinks from. Check out the backlink profile of your largest competitors to target those sites to get a backlink for yourself.<\/li>\n<\/ol>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Make sure your acquired links are earned from authoritative sites, bring qualified traffic, are follow links, and are from relevant sites.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"technical-seo\"><span class=\"ez-toc-section\" id=\"Technical_SEO\"><\/span><strong>Technical SEO<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div><span style=\"font-size: 16px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">As the name implies, it focuses on the technical parameters that affect the visibility of a website in search engines. The main goal of technical SEO is to ensure that search engine crawlers can crawl and index a website without any issue.<\/span><br><\/div>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"align\":\"center\",\"id\":857,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"351\" src=\"http:\/\/sh110.global.temp.domains\/~digitbg5\/wp-content\/uploads\/2022\/01\/Technical-SEO.png\" alt=\"Technical SEO\" class=\"wp-image-857\" srcset=\"https:\/\/digitaljayasty.com\/wp-content\/uploads\/2022\/01\/Technical-SEO.png 624w, https:\/\/digitaljayasty.com\/wp-content\/uploads\/2022\/01\/Technical-SEO-300x169.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n<\/div>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Some technical SEO tactics include:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list {\"ordered\":true,\"type\":\"1\"} --><\/p>\n<ol type=\"1\">\n<li><strong>Site structure<\/strong> \u2013 Use HTTPS hypertext, user-friendly URL, easy navigation hierarchy, and consistent internal links to ensure concise site structure.<\/li>\n<li><strong>Mobile-friendliness<\/strong> \u2013 Many users move from desktop to mobile devices to perform searches for products or services. Check your site on a mobile device to ensure that it is user-friendly.<\/li>\n<li><strong>Speed of website<\/strong> \u2013 The faster website is always better and hence ensure that your template is simple and optimize your visuals.<\/li>\n<\/ol>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"local-seo\"><span class=\"ez-toc-section\" id=\"Local_SEO\"><\/span><strong>Local SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div><span style=\"font-size: 16px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">It is the variation of SEO that focuses on a specific area rather than the national focus. It is suited for local business only, and it is all about increasing your online visibility to local customers. S<\/span><span style=\"font-size: 16px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">ome tactics for local SEO include:<\/span><br><\/div>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list {\"ordered\":true,\"type\":\"1\"} --><\/p>\n<ol type=\"1\">\n<li>Optimize Google My Business<\/li>\n<li>Ensure your name, address, and phone number are consistent online<\/li>\n<li>Optimize online directories and citations<\/li>\n<li>Add location to your website<\/li>\n<\/ol>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"youtube-seo\"><span class=\"ez-toc-section\" id=\"YouTube_SEO\"><\/span><strong>YouTube SEO <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div><span style=\"font-size: 16px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">It is the process of optimizing your YouTube videos to increase their ranking on YouTube. It is the practice of optimizing your channel&#8217;s page, metadata, descriptions, and videos. You can also optimize your videos for other search engines where users can come across your videos on Google, Bing, etc. It focuses on the number of viewers that your video has reached.<\/span><br><\/div>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"align\":\"center\",\"id\":859,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"328\" src=\"http:\/\/sh110.global.temp.domains\/~digitbg5\/wp-content\/uploads\/2022\/01\/YouTube-SEO.png\" alt=\"YouTube SEO\" class=\"wp-image-859\" srcset=\"https:\/\/digitaljayasty.com\/wp-content\/uploads\/2022\/01\/YouTube-SEO.png 624w, https:\/\/digitaljayasty.com\/wp-content\/uploads\/2022\/01\/YouTube-SEO-300x158.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n<\/div>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Some tactics for YouTube SEO include:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list {\"ordered\":true,\"type\":\"1\"} --><\/p>\n<ol type=\"1\">\n<li>Conduct keyword research<\/li>\n<li>Use a good video title<\/li>\n<li>Add tags to the video<\/li>\n<li>Write good descriptions<\/li>\n<li>Create transcriptions and captions for videos<\/li>\n<li>Create videos longer than 2 mins<\/li>\n<\/ol>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3 id=\"mobile-seo\"><span class=\"ez-toc-section\" id=\"Mobile_SEO\"><\/span><strong>Mobile SEO<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div><span style=\"font-size: 16px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">It is a subset of SEO specific for mobile devices. More than 60% of Google searches are performed on mobile devices these days, and this is a huge number and a good sign that the internet is moving from traditional desktop to mobile devices.<\/span><br><\/div>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"align\":\"center\",\"id\":860,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"276\" src=\"http:\/\/sh110.global.temp.domains\/~digitbg5\/wp-content\/uploads\/2022\/01\/Mobile-SEO.jpg\" alt=\"Mobile SEO\" class=\"wp-image-860\" srcset=\"https:\/\/digitaljayasty.com\/wp-content\/uploads\/2022\/01\/Mobile-SEO.jpg 624w, https:\/\/digitaljayasty.com\/wp-content\/uploads\/2022\/01\/Mobile-SEO-300x133.jpg 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure>\n<\/div>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Some tactics for mobile SEO include:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list {\"ordered\":true,\"type\":\"1\"} --><\/p>\n<ol type=\"1\">\n<li><strong>Improve your site&#8217;s load<\/strong> <strong>time<\/strong> \u2013 When users search for information online, they want immediate access to it. If your website doesn&#8217;t load fast, they will leave your page. Hence it would help improve your site&#8217;s load time to keep your users on your mobile site.<\/li>\n<li><strong>Have a responsive design<\/strong> \u2013 Responsive design adapts to any device a user uses. Whether a smartphone or tablet, your audience will get the best experience.<\/li>\n<li><strong>Optimize title and meta descriptions<\/strong> \u2013 These two elements determine whether someone clicks on your listing on search results. Title tags serve as a preview of your page. A good title tag utilizes your keywords and should be descriptive. It should inform your audience what they will find on your page. The meta description provides additional information about the page.<\/li>\n<\/ol>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion_%E2%80%93\"><\/span><strong>Conclusion: &#8211;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div><span style=\"font-size: 16px; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\"><a href=\"https:\/\/digitaljayasty.com\/importance-of-integrated-digital-marketing\/\">SEO is the most powerful digital marketing strategy<\/a>, and an optimized website has higher visibility in the search engine and improves user experience. If you want to stay on top, update your content regularly and create fresh content to refresh your site.<\/span><br><\/div>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Let me know in the comments below if this article helped you understand the basics of SEO and how will you start implementing it in your website?<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We see a steady rise in everything going online. Eventually, you might want to get on board and have decided to set up your website. Or have decided to revive your existing website. One of the ways to get people to your website is with SEO. This article will explain all about what is SEO [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[14,52],"tags":[],"_links":{"self":[{"href":"https:\/\/digitaljayasty.com\/wp-json\/wp\/v2\/posts\/853"}],"collection":[{"href":"https:\/\/digitaljayasty.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitaljayasty.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitaljayasty.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitaljayasty.com\/wp-json\/wp\/v2\/comments?post=853"}],"version-history":[{"count":6,"href":"https:\/\/digitaljayasty.com\/wp-json\/wp\/v2\/posts\/853\/revisions"}],"predecessor-version":[{"id":1888,"href":"https:\/\/digitaljayasty.com\/wp-json\/wp\/v2\/posts\/853\/revisions\/1888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitaljayasty.com\/wp-json\/wp\/v2\/media\/929"}],"wp:attachment":[{"href":"https:\/\/digitaljayasty.com\/wp-json\/wp\/v2\/media?parent=853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitaljayasty.com\/wp-json\/wp\/v2\/categories?post=853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitaljayasty.com\/wp-json\/wp\/v2\/tags?post=853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}